Brand Finance
Ford Finance
Britain's best-selling brand
About Ford Finance
Ford holds a formidable position in the UK automotive market, historically leading the commercial vehicle sector with the Transit range while maintaining strong passenger car sales with models like the Puma. The brand commands over 30% of the UK light commercial vehicle segment. Buyers range from families and commuters to fleet operators and tradespeople. Ford's captive finance arm operates as Ford Credit under the legal entity FCE Bank plc. The most popular retail financing route is Ford Options, a PCP scheme with lower monthly instalments and a final optional balloon payment. Ford Acquire, a traditional HP agreement, is also widely used, particularly among commercial buyers seeking outright ownership.
Finance Facts
| Finance provider | FCE Bank plc (Ford Motor Company) |
| Products |
|
| Representative APR | 0% – 2.9%
(typical 2.9%, as of 2026-03) 2.9% APR for a 48-month Ford Options PCP on a New Ford Puma Gen-E Select. 0% APR available on select electric models. |
| Term range | 12 – 60 months |
APR Comparison
How Ford’s representative APR compares to UK personal loans (BoE) and the broker market average.
Ford's promotional rates (2.9% on the Puma Gen-E, 0% on the electric Capri) undercut both UK personal loans (~4.1%) and the broker average (~3.95%). However, standard non-promotional rates on used vehicles may exceed these benchmarks, and manufacturer deals typically require purchasing a brand-new vehicle with specific terms.
Customer Sentiment
Common positives
- + Helpfulness of dealership staff
- + Sensible customer service for EV issues
Common complaints
- − Long wait times for vehicle service
- − Unreliable vehicles and electrical faults
Data as of 2026-04-11
Regulatory Notes
- 2026: FCE Bank plc raised its provision to £155 million ahead of the FCA's anticipated industry-wide redress scheme regarding historical discretionary commission arrangements. [source]
Calculate Your Ford Finance
Run any Ford price through all three finance modes. See monthly payment, total payable, and total cost of credit side by side.
Your details
PCP result
Total Amount Payable
£29,386.98
This is the total that leaves your account — deposit + all payments + balloon