Brand Finance
Land Rover Finance
British off-road luxury
About Land Rover Finance
Land Rover is a premium British brand specialising in luxury and off-road capable SUVs, commanding approximately 3.0–3.6% of the UK new car market as of 2025. Its target demographic consists of high-net-worth individuals, professionals, and affluent families. The manufacturer's captive finance arm operates under the trading name Land Rover Financial Services, which is a trading style of Black Horse Limited, a subsidiary of Lloyds Banking Group. Because Land Rover models retain high residual values, PCP is heavily favoured — the strong guaranteed minimum future value defers a large portion of the cost, significantly reducing monthly payments compared to HP.
Finance Facts
| Finance provider | Black Horse Limited (Lloyds Banking Group) |
| Products |
|
| Representative APR | 3.9% – 5.9%
(typical 5.9%, as of 2026-04) 5.9% APR for Range Rover D300 SE; promotional 3.9% on select models like the Range Rover Velar. |
| Term range | 24 – 48 months |
APR Comparison
How Land Rover’s representative APR compares to UK personal loans (BoE) and the broker market average.
Land Rover's typical 5.9% APR is higher than UK personal loans (~4.1%) and the broker average (~3.95%). Buyers with excellent credit could secure cheaper unsecured borrowing from a high street bank. Promotional rates down to 3.9% exist on specific models.
Customer Sentiment
Common positives
- + Great service throughout the EU
- + Better build quality than 10–15 years ago
Common complaints
- − Recurring reliability issues
- − High costs for repairs and services
Data as of 2026-04-11
Regulatory Notes
- 2024: The FCA announced a major industry-wide review into historical discretionary commission arrangements (DCAs). Black Horse Limited (provider of Land Rover Financial Services) is included. [source]
Calculate Your Land Rover Finance
Run any Land Rover price through all three finance modes. See monthly payment, total payable, and total cost of credit side by side.
Your details
PCP result
Total Amount Payable
£29,386.98
This is the total that leaves your account — deposit + all payments + balloon